31 Jan 2012

World's oldest cheese for sale in China

Jakarta - In China you can not only find one of the tallest skyscraper in the world or a bottle of cooking oil in the world. In this country you can also buy the world's oldest cheese.
Profood Limited, a Hong Kong food importer, won the oldest cheeses in the world and intends to sell it to consumers and major collectors throughout China.
Phenomenal cheese from the mountains of Italy was named Bitto produced in 1997. Bitto a piece of cheese weighing 20-pounds of cheese were sold for HK $ 2,500 per kilo, or about Rp 2,900,000.00 per kilo.

Profood manager, Ivona Grgan (28) says, "From our experience the Chinese people love good food. They also like to taste the new flavor, especially if we talk about the products of rare and unique."
No doubt, Bitto cheese is unique. Trust Bitto cheese was first produced about 2000 years ago. The name "Bitto" comes from the ancient Celtic language which means 'eternal'. The name was not taken at random, because this cheese does have a lifespan of up to more than 10 years.
According to Paolo Ciapparelli (60), as the president of the Association of Producers Bitto, some hypotheses predict the longevity of cheese for the initial processing begins about 30 minutes after milking, which point to stop the formation of bacteria.
Dairy cows were given an additional 20% goat's milk to improve preservation. Although until now no scientific consensus is found.
Looking at the Chinese market today, some argue that the cheese is still difficult to be marketed in that country. Although young Chinese are now beginning to enjoy and appreciate the flavor of cheese as part of western cuisine.
"For the Chinese cheese has no meaning. Keep them cheese is basically the other foodstuffs such as pizza or cake - where direct consumption is still very low," explains Guido Kreimer from Saputo, a massive importer of cheese to China.
However Grgan optimistic to sell cheese Bitto 15-year-old. According Bitto cheese is very aromatic and he was sure the story behind the legendary cheese will be a value to the people to try and buy it.
Profood has also sent a few slices of cheese for the cheese lovers in China. One of them, who chose anonymity for privacy reasons. Flavor of cheese is expected to somewhat stronger, but when enjoyed with honey or some red wine then Bitto becomes the perfect food.

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